our services

Here's What We Do Better

Things we can do for you

We strive to be the first handshake for the brand with consumers and customers alike. A Team that loves working and engaging with people, and introducing each brand to its target market in the most innovative and rewarding way possible – using diverse communication and platforms.

We’re in the digital age. Your tools are no longer limited to just telling people what you do. Your website should engage users in an experience with your brand. Mobile apps can offer your customers solutions to their problems. Software tools can make your business more efficient.

Albatross MARKETIN offers website, mobile & application development for every requirement. From small company websites, to large e-commerce stores, mobile apps and dedicated business tools, our expert team of designers and developers will work with you to create websites and tools to help you engage your customers and improve your business processes.

Successful marketing outcomes require both careful preparation and execution. Strategy and planning can mean the difference between an expensive mess and a successful, budget-controlled campaign.

Our team will conduct a complete marketing audit to assess your existing marketing strategy (if you have one of course) and work with you to plan new marketing ventures that are achievable, measurable and in line with your business practices.

With Albatross MARKETIN at your disposal, you’ll have everything you need for a wide range of event types, large and small, corporate and private from concept design to implementation. We’re an event management company that has worked within a variety of industries with great success. Yours could be next… and comprises of the following:

Sound & lighting

With greats contacts in the AV industry, we will ensure that all your needs are catered for in terms of staging, lighting, special effects and a whole lot more in this very tricky industry, we only supply you with the very best quality of products and services for your event.

{We may call them to action} Click here for more information on our Sound & Lighting service and to request a quotation.

 Branding & Production

Tailor made to suit your design and printing needs. We offer services such as flyer printing, various types of banners, as well as expertise in street pole, billboard and online branding production, we also do set-ups of branding and production materials at all types of events.

Click here for more information on our Branding & Production service and to request a quotation.

Decor & Flowers

Your event is not complete without the finishing touches, we can advise, create and implement to your specific needs, we ensure that your event not only feels, but also looks the part so that your guests can be wowed from the moment they enter your event

Click here for more information on our Events Hire service and to request a quotation.

 Venue Hire

Take the hassle out of finding the best venue to suit you, you tell us what you are looking for and we will find, book and arrange your event at any venue be it large or small, vibey or intimate, all the minor details are looked after for your piece-of-mind.

Albatross MARKETING specialises in providing innovative, inventive and technical design solutions for clients’ creative needs. Our highly experienced team of conceptual, graphics and technical artists covers all aspects of design.

An in-depth briefing session with our creative team and you, the client, will ensure that all new creative concepts are in line with your brand objectives and marketing initiatives

Albatross MARKETING offers a complete range of corporate identity and branding services.

A powerful brand identity is essential. Considering all the places a logo is used, the design of a corporate identity can be one of the most important decisions a company makes!

Your imagery should match the message and philosophy of your brand. It should create a credible and influential image for your business.

Albatross MARKETING will first work with you to assess your brand philosophy. We can then begin to help you to effectively develop a corporate identity and branding that will set your business apart.

Albatross MARKETING offers a range of effective social and online marketing services, utilising all channels to achieve the best results for your business.

If nobody knows about your brand you can be sure nobody will buy into it. Online marketing is one of the fastest growing and most effective marketing channels available. Albatross MARKETING can help you ‘untangle the web’. We use creativity and careful planning and implementation to ensure that your content is found. We effectively utilise all online marketing channels, including blogs, social media, direct mailing, SEO and Google Adwords to achieve the best results for your business.

Content is more than just your copy. It covers every “message” you put out to the media space – from advertising and brochures to alt-tags and error messages. Good content will improve your user experience as well brand recognition and loyalty. Smart content can improve SEO, rankings and website traffic.

Our team of creative strategists and copywriters will ensure that all aspects of your content are covered – from brochure copy and articles to links and labels.

Sometimes you just need a push in the right direction or someone to help you plan out your ideas. Albatross MARKETING can consult with you in any area of your marketing, from planning your social media marketing to conceptualising your brand identity and image, equipping you with the tools and knowledge you need to tackle your projects

Albatross MARKETING offers effective and creative online and offline PR services to get your brand out to the world.

No matter how unique and sensational your service offering is, you need to ensure that your potential clients both see and understand your brand. This means creating effective campaigns and putting them in the spaces they are most likely to visit.

From TV, radio, press releases and print, to events or the web, we will ensure your brand reaches your target audience. We work closely with your team to produce marketing and advertising collateral, and to release your message to the relevant channels.

Merchandising represents the activity of promoting the sale of goods and products in retail outlets, involving point-of-sale and display techniques, pricing, on-the-spot demonstration, free samples giveaways and special offers.

We create the right environment in which your brand can be promoted to generate trial and awareness and ensure the display of your products in the recommended retail outlets is done in such a way that it stimulates interest and entices customers to make a purchase.

Packaging Evaluation

Packaging is therefore an essential part of product marketing. A successful pack must break through the clutter and convey the right image. We specialise in consumer research to determine the effectiveness of product packaging.

Our team conducts studies on:

  • Impact of packaging design, graphics & visual imagery
  • Shopper perception and experience
  • In-aisle shopping patterns

Product Evaluation

Making changes to existing products or introducing new products can be a risky and costly business. We minimise risk for our clients by:

  • Pre-testing / testing product concepts
  • Testing actual products
  • Benchmarking products against the competition

Consumer response and perception of products is defined by their senses of sight, smell, taste, touch and hearing. Our methods of product evaluation take all of these sensory influences into account.

Brand Perception Research

Our work in brand research provides our clients with insights to inform their brand strategy. We examine factors such as brand equity, consumer perceptions and consumer advocacy by applying several evaluations and methodologies.

We offer:

  • New product testing, concept tests, home use tests (HUTs)
  • Packaging development and packaging testing
  • Advertising evaluation
  • Assessment of brand image awareness & brand usage
  • Competitor brand benchmarking

Quality Fieldwork

Fieldwork is a strong component of our work. We believe that the human factor is pivotal in gathering consumer driven insights. Since consumer experience of products cannot be tested online, we continue to practice on-the-ground research where the most reliable human interaction is gained.

We conduct fieldwork on behalf of local companies, including those that design their own surveys, as well international research companies.

Our field work methodologies include the following:

Qualitative research

  • Focus/mini groups
  • In-depth interviews
  • Observation

Telephonic interviews

  • Computer assisted telephone interviews (CATI)

Face-to-face interviews

  • On street interviews
  • Mystery shopping
  • In-store/exit interviews
  • In-home interviews
  • Home use tests (HUT)
  • Computer assisted personal interviews (CAPI)

Central venue surveys

Depending on the nature of the survey, central venue testing takes place at various locations i.e. shopping centres, community centres, our offices, township venues etc. This allows us to interview volumes of people in a controlled environment under supervision. This is a cost effective and time saving method.

Shopper behaviour

This technique involves the selection of 10-20 customers who are each provided with a set of specialised glasses. They then carry on with their shopping as normal. The glasses allow us to record their actual movement in store and which products attract their attention. Once they have finished shopping, an interview is conducted with each respondent. On completion of the research, the client is provided with a comprehensive analysis of shopping behaviour.

More than your average marketing team
Muhammed Abdool Carrim
Sani Fleet
National Sales Manager

“Albatross Marketing is very knowledgeable in the sales and marketing. I love the approach they bring to problems. I have always felt that the people at albatross marketing were part of our team. To this day, that is a huge differentiator. The personal relationships I developed with the team were key. Not only did we work harder and propel the business forward, but we made friendships along the way as well.”

Koos Visser
Orange River Cellars
GM Marketing

“Albatross Marketing has been critical in the growth of our ‘new brand building’ capabilities, especially in a part of our business where we were trying to go from one brand to another very quickly. The company is filled with great strategists who happen to operate in a marketing realm. The Albatross Marketing thinking transcends marketing and that has had much greater impact.”

Andrew Burns
ESQ (Esquire)

“I think very highly of Albatross Marketing. The relationship I have with them is probably the best relationship I’ve ever had with an external advisor and external partner. You understand the issues of brand and the importance of putting the customer at the center. And you don’t just say it; you actually understand it and how everything connects to deliver on that promise. Albatross Marketing brings a balanced, outside perspective.”